Amazon Marketplace Guides
Master PPC advertising across different Amazon marketplaces. Each region has unique opportunities, challenges, and best practices.
Amazon US
amazon.com | USD
The United States is Amazon's largest marketplace with over 200 million Prime members. Master PPC advertising strategies tailored for the competitive US market.
Amazon UK
amazon.co.uk | GBP
Amazon UK is Europe's largest Amazon marketplace and a gateway to European expansion. Learn advertising strategies optimized for British shoppers.
Amazon Germany
amazon.de | EUR
Amazon Germany is the second-largest European marketplace and fourth-largest globally. Master PPC strategies for the quality-conscious German consumer.
Amazon Canada
amazon.ca | CAD
Amazon Canada is a rapidly growing marketplace with lower competition than the US. Learn strategies to capture the Canadian market efficiently.
Amazon Mexico
amazon.com.mx | MXN
Amazon Mexico is the Mexican store in Amazon's North America region, reachable from the same unified seller account as the United States and Canada. Learn PPC strategies built around Mexican Spanish search, local tax withholding and the Mexican retail calendar.
View full guide →Amazon Brazil
amazon.com.br | BRL
Amazon Brazil sells in Brazilian Portuguese, prices in reais and runs on a southern hemisphere retail calendar. See how those facts change keyword research, break-even maths and hourly bidding.
View full guide →Amazon France
amazon.fr | EUR
Amazon France sells in French and prices in euros, and its fulfilment, tax and labelling rules follow EU and French law. Learn what changes when you advertise on amazon.fr.
View full guide →Amazon Italy
amazon.it | EUR
Amazon Italy sells in Italian and settles in euros. Learn how keyword research, tax registration and fulfilment choices change when you advertise on amazon.it.
View full guide →Amazon Spain
amazon.es | EUR
Amazon Spain sells in Spanish and prices in euros on amazon.es. Learn how keyword research, tax and fulfilment choices change the way you advertise there.
View full guide →Amazon Netherlands
amazon.nl | EUR
Amazon.nl sells in Dutch and in euros inside Amazon's European network. Learn how listing language, VAT registration and fulfilment routing change the way campaigns are built and bid.
View full guide →Amazon Poland
amazon.pl | PLN
Amazon Poland opened in 2021 and sells in Polish złoty to Polish-speaking shoppers. Learn how the language, the tax position and the national calendar change the way campaigns are built.
View full guide →Amazon Sweden
amazon.se | SEK
Amazon Sweden is a Nordic marketplace where shoppers browse in Swedish and pay in kronor. Learn how to research keywords in a compounding language and time bids to the Swedish retail calendar.
View full guide →Amazon Belgium
amazon.com.be | EUR
Amazon.com.be serves Belgian shoppers in Dutch, French and English from one storefront. Learn what that means for keyword research, campaign structure and expanding into Belgium.
View full guide →Amazon Turkey
amazon.com.tr | TRY
Amazon Turkey runs on its own seller account, its own currency and a Turkish-language search box. Learn what has to change before you advertise on amazon.com.tr.
View full guide →Amazon Egypt
amazon.eg | EGP
Amazon Egypt trades in Arabic and English, with its own registration requirements and its own sale calendar. Learn how to build a PPC plan for it.
View full guide →Amazon Japan
amazon.co.jp | JPY
Amazon Japan runs on its own seller account, its own currency unit and its own shopping language. Learn the mechanics that make advertising here different from a Western marketplace.
View full guide →Amazon Australia
amazon.com.au | AUD
Amazon Australia has its own retail calendar, its own time zones and its own English. Learn the PPC decisions that selling on amazon.com.au actually requires.
View full guide →Amazon India
amazon.in | INR
Amazon India runs on its own registration, its own tax treatment and a festive calendar that moves every year. Learn how to plan PPC for amazon.in.
View full guide →Amazon UAE
amazon.ae | AED
Amazon.ae is Amazon's United Arab Emirates store, and several of the assumptions behind a European or North American campaign stop holding there. Learn which ones, and what to do instead.
View full guide →Amazon Saudi Arabia
amazon.sa | SAR
Amazon Saudi Arabia trades in Arabic, on a Sunday to Thursday week, under its own tax and fulfilment rules. Learn how to build campaigns that fit those conditions instead of porting a Western account across unchanged.
View full guide →Amazon Singapore
amazon.sg | SGD
Amazon closed the amazon.sg third-party marketplace in July 2026. The site still serves Singapore shoppers, but the selection now comes from Amazon's US, Japan and Germany stores.
View full guide →Amazon China
amazon.cn | CNY
Amazon closed its amazon.cn seller marketplace in 2019. China now matters to Amazon sellers as a manufacturing base and as a registration route into overseas stores, and both change how you plan stock and how you advertise.
View full guide →Coming Soon
Amazon France
amazon.fr
Coming SoonAmazon Italy
amazon.it
Coming SoonAmazon Spain
amazon.es
Coming SoonAmazon Japan
amazon.co.jp
Coming SoonMulti-Marketplace Strategy Tips
Start with One
Master one marketplace before expanding. US or your home market is usually best to start.
Localize Everything
Keywords, listings, and ads should be professionally translated and culturally adapted.
Track Per-Market
Each marketplace has different benchmarks. What's a good ACoS in the US may not be in DE.
Manage All Marketplaces in One Dashboard
Shurq lets you optimize PPC across all your Amazon marketplaces from a single platform.
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