Amazon Australia PPC Guide

Amazon Australia (amazon.com.au) is a single country marketplace. It sells in Australian dollars, it sells in English, and prices are displayed to shoppers with GST included rather than added at the checkout. FBA stock for this marketplace is held in Australian fulfilment centres and does not pool with inventory held in any other country. Amazon Global Store selection sits in the same catalogue as local offers, so a local listing can share a page with offers shipped in from overseas.

The most common mistake when expanding here is assuming that a shared language means shared search terms. Australian shoppers use Australian words, and Amazon matches search terms as text, so a listing indexed only on American vocabulary earns no impressions against the phrase a local shopper actually types. Sizing and measurement follow the metric system, and clothing sizes follow Australian conventions. The work of entering this market is vocabulary, units and pricing rather than translation.

Seasonality is inverted. Christmas falls in the Australian summer, the school year begins at the end of January, and the financial year ends on 30 June, which gives the calendar a shape no northern hemisphere market shares. Advertising history imported from a US or UK account will therefore point at the wrong months. Bids, budgets and dayparting schedules need to be rebuilt from Australian data once it exists, and held conservatively until it does.