Metrics
What is CTR?
Click-Through Rate
Click-Through Rate - percentage of impressions that result in clicks.
The Formula
CTR = (Clicks ÷ Impressions) × 100
CTR (Click-Through Rate) measures how often shoppers click your ad after seeing it. A high CTR indicates your ad is relevant and compelling.
How CTR Works
CTR shows the effectiveness of your ad creative and targeting. Higher CTR means better relevance and usually leads to lower CPCs.
The Formula
CTR = (Clicks ÷ Impressions) × 100
Example
If your ad received 50 clicks from 1,000 impressions:
- CTR = (50 ÷ 1,000) × 100 = 5%
What's a Good CTR?
| CTR Range | Rating |
|---|---|
| Over 0.5% | Excellent |
| 0.3-0.5% | Good |
| 0.2-0.3% | Average |
| Under 0.2% | Low - needs improvement |
Note: CTR varies significantly by keyword type:
- Branded keywords: 1-3% CTR
- Generic keywords: 0.2-0.5% CTR
- Long-tail keywords: 0.4-0.8% CTR
How to Improve CTR
- Optimize your main image - First thing shoppers see
- Competitive pricing - Visible in search results
- Strong reviews - Star rating shows in ads
- Clear title - Conveys value proposition
- Relevant keyword targeting - Show to the right audience
Examples
- →100 clicks ÷ 10,000 impressions = 1% CTR
- →25 clicks ÷ 5,000 impressions = 0.5% CTR
Related Terms
Track your CTR automatically
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