Shurq vs Sellics
Modern PPC platform vs legacy enterprise solution
Sellics was an early Amazon optimization tool that merged with Perpetua. Compare with Shurq's modern, purpose-built PPC platform to find the right fit for your business.
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Shurq
Amazon PPC Platform
VS
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Sellics
Competitor
Feature Comparison
Core PPC Features
| Feature | Shurq | Sellics |
|---|---|---|
| AI Bid Optimization | Included | Included |
| Automated Rules | Included | Included |
| Keyword Management | Included | Included |
| Real-Time Data | Included | Delayed |
| Hourly Analytics | Included | Not included |
| Custom Dashboards | Included | Limited |
Platform & Integration
| Feature | Shurq | Sellics |
|---|---|---|
| Self-Service Access | Included | Contact sales |
| Amazon SP/SB/SD | Included | Included |
| Amazon DSP | Coming Soon | Included |
| Multi-Marketplace | Included | Included |
| API Access | Pro+ plans | Enterprise |
| White Label Option | Enterprise | Enterprise |
User Experience
| Feature | Shurq | Sellics |
|---|---|---|
| Free Trial | 30 days | Demo only |
| No Minimum Spend | Included | Not included |
| Onboarding Support | Included | Included |
| Dedicated Manager | Pro+ plans | All plans |
| Knowledge Base | Included | Included |
| Live Chat Support | Included | Business hours |
Pricing Comparison
Shurq Pricing
Pro$200/mo — first account included, +$50/mo per extra
CustomTalk to sales
Flat monthly fee, no percentage of ad spend
Sellics Pricing
StarterContact sales
Mid-tierContact sales
Top-tierContact sales
EnterpriseContact sales
Typically percentage of ad spend model. Merged with Perpetua in 2022.
Pros & Cons
Shurq
Pros
- Transparent, predictable pricing
- Modern, intuitive interface
- 30-day free trial
- Built for self-service use
- Rapid feature development
Cons
- Newer platform
- No DSP integration yet
- Smaller enterprise features
Sellics
Pros
- Established enterprise platform
- DSP capabilities
- Strong in Europe
- Part of larger Perpetua ecosystem
Cons
- Non-transparent pricing
- Requires sales contact
- Legacy interface
- Merged into Perpetua (unclear roadmap)
The Verdict
Choose Shurq for transparent pricing, modern UX, and dedicated PPC optimization. Sellics (now part of Perpetua) is better suited for enterprise brands needing multi-channel retail media capabilities.
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