Shurq vs Perpetua
The smarter alternative for Amazon sellers
Both Shurq and Perpetua help Amazon sellers optimize their advertising. See how they compare across features, pricing, and user experience.
S
Shurq
Amazon PPC Platform
VS
P
Perpetua
Competitor
Feature Comparison
Core Features
| Feature | Shurq | Perpetua |
|---|---|---|
| AI-Powered Bid Optimization | Included | Included |
| Real-Time Analytics Dashboard | Included | Included |
| Keyword Tracking | Included | Included |
| Automated Rules Engine | Included | Included |
| Hourly Data (Stream Analytics) | Included | Not included |
| Custom Dashboard Builder | Included | Not included |
Advertising Platforms
| Feature | Shurq | Perpetua |
|---|---|---|
| Amazon Sponsored Products | Included | Included |
| Amazon Sponsored Brands | Included | Included |
| Amazon Sponsored Display | Included | Included |
| Amazon DSP | Coming Soon | Included |
| Walmart Ads | Coming Soon | Included |
| Instacart Ads | Not included | Included |
User Experience
| Feature | Shurq | Perpetua |
|---|---|---|
| Self-Service Platform | Included | Included |
| No Minimum Spend | Included | Not included |
| Free Trial Available | 30 days | Demo only |
| Transparent Pricing | Included | Not included |
| Dedicated Account Manager | Pro+ plans | All plans |
Pricing Comparison
Shurq Pricing
Pro$200/mo — first account included, +$50/mo per extra
CustomTalk to sales
No percentage of ad spend fees
Perpetua Pricing
StarterCustom quote
Mid-tierCustom quote
Top-tierCustom quote
EnterpriseCustom quote
Pricing based on ad spend, typically % of spend model
Pros & Cons
Shurq
Pros
- Transparent, predictable pricing
- 30-day free trial
- Hourly data with Stream Analytics
- No minimum ad spend requirements
- Built by Amazon sellers, for Amazon sellers
Cons
- Amazon-focused (Walmart coming soon)
- No DSP integration yet
- Smaller team than enterprise competitors
Perpetua
Pros
- Multi-platform (Amazon, Walmart, Instacart)
- Strong DSP capabilities
- Large agency partnerships
- Enterprise-grade infrastructure
Cons
- Non-transparent pricing
- Typically requires higher ad spend
- More complex for small sellers
- No free trial (demo only)
The Verdict
Shurq is ideal for Amazon sellers who want powerful automation with transparent pricing. Perpetua suits larger brands and agencies focused on retail media across multiple platforms.
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